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Pet Health

InstaBites™ vs. Kibble: A Healthier Choice for Your Dog


As loving dog owners, we strive every day to give our furry family members the best. The quality of dog food has received increased attention in recent years, inspiring owners to look for healthier, more sustainable alternatives. Enter InstaBites™, a new plant-based dog food that stands apart from traditional kibble and is set to change the way we feed our beloved animals.


Cooking Process and Nutritional Integrity

InstaBites™: Gently Cooked to Preserve Nutrients

InstaBites™ uses a gentler processing method than regular kibble, which is often subjected to high heat. This more careful cooking process preserves the important nutrients found in our premium plant-based ingredients, ensuring that your dog’s food is both nutritional and tasty.

Kibble: Highly Processed with Reduced Nutritional Value

Kibble, on the other hand, is often made through a process that involves high heat, which can significantly reduce the nutritional value of its ingredients. This means that while it might fill up your dog’s belly, it won’t always nourish them as it should. High-heat processing has also been linked to higher cancer risk.


Ingredient Quality and Sources

InstaBites™: Premium Plant-Based Ingredients

The wide range of high-quality plant-based products in InstaBites™ makes it shine. This recipe takes pride in its use of components like fermented protein, a remarkable ingredient that helps with digestion, fenugreek seeds that help control blood sugar, and a wide array of delicious, nutritious veggies. 

Kibble: Often Meat-Based with Questionable Sources

On the contrary, many kibbles are primarily meat-based and frequently rely on less desirable meat sources, including the so-called “4D” meats – dead, dying, diseased, or disabled animals. This raises concerns about the ethical sourcing and nutritional quality of these products.


Moisture Content and Hydration

InstaBites™: High Moisture Content for Hydration

InstaBites™ offers an “instant-fresh” formula that is activated with water, transforming it into a moist, nutritious meal. This not only enhances taste but also greatly contributes to your dog’s hydration, supporting their kidney health and overall well-being.

Kibble: Dry and Low in Moisture

In contrast, kibble is known for its low moisture content, which can potentially lead to dehydration and digestive issues if not properly balanced with other water sources. According to PetMD, dogs that eat wet food are more likely to stay properly hydrated.


Texture and Digestibility

InstaBites™: Soft and Customizable Texture

One of InstaBites™’ unique features is its customizable texture. By adjusting the amount of water mixed in, dog owners can choose to create a softer meal that’s easier for dogs to chew and digest—great for older dogs or those with dental issues—or a crunchier meal for those who prefer a bit more texture.

Kibble: Hard and Difficult to Digest

Kibble’s hard texture can be challenging for many dogs, especially those with digestive or oral health issues, making it less than ideal in terms of both palatability and digestibility. The crunchy pellets can be difficult to chew for dogs with sensitive teeth and palates. 


Additional Health and Environmental Benefits of InstaBites™

Fermented Protein for Enhanced Digestive Health

InstaBites™’ inclusion of fermented protein is a game-changer, boosting digestion and better absorption of nutrients. This ingredient supports your dog’s gut health, leading to a happier, healthier pup. 

Sustainability and Animal Welfare

Choosing InstaBites™ is not just good for your dog; it’s also good for the planet. Opting for a plant-based diet reduces the environmental footprint associated with traditional pet food production. The Boston Consulting Group (BCG) found that each dollar invested in the meat and dairy alternatives industry resulted in “three times more greenhouse gas reductions compared with investment in green cement technology, seven times more than green buildings and 11 times more than zero-emission cars.” 

Moreover, InstaBites™’ ethical and sustainable approach supports animal welfare, aligning with the values of conscious consumers who care deeply about the planet and all the creatures we share it with.



The differences between InstaBites™ and traditional kibble are clear, with InstaBites™ offering excellent nutrition, ingredient quality, moisture content, and texture. Beyond these, its benefits extend to promoting better health for your dog, the environment, and animal welfare. By switching to InstaBites™, you’re not just choosing a healthier diet for your furry friend; you’re making a conscious choice to support a better world. Check out InstaBites™ and PawCo’s other products for a nutritious and sustainable feeding option that your dog will love!


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