There’s something new (and seriously exciting) coming out of the PawCo kitchen: meet the Magic Bar—our brand-new, peanut-based snack bar for dogs. If you’re a dog parent who’s always on the go, loves treating your dog to something delicious AND healthy, and cares about keeping their nutrition top-notch, this little bar might just become your new best friend.
A Smarter Way to Snack
We created the Magic Bar for those in-between moments—when you’re out on a walk, road tripping, headed to the park, or just want to treat your dog to something that’s tasty, good for them, and that doesn’t require a bowl. It’s not a meal replacement, and it’s more than just a treat. The Magic Bar is soft, snackable, and packed with purpose. Like everything we do at PawCo, it’s rooted in science and designed to bring together wellness, convenience, and clean ingredients—all in a format that fits in your bag and your life.
Inspired by our beloved Magic Toppers, the Magic Bar takes that same commitment to health-focused, plant-powered nutrition and wraps it up into a bar your dog will love sinking their teeth into. It’s peanut butter-based, made with real whole foods like sweet potato, apples, pumpkin, and flaxseed, and while it’s delicious enough to make your pup dance, the real magic is in the functional benefits. Each Magic Bar is formulated with specific health goals in mind, so you’re not just giving your dog a treat—you’re giving them a boost.
Meet the Magic Bar Lineup
Whether your dog needs a little digestive support, help with mobility, or just a wholesome daily treat, the Magic Bar lineup has a formula for every kind of pup. Each bar delivers targeted functional benefits while staying true to what PawCo stands for—healthy, tasty, science-backed, and made with clean, simple ingredients.
Original
This is your go-to everyday wellness bar. Made with peanut butter, sweet potato, apples, and other whole-food ingredients, the Original formula is a tasty, nutrient-rich snack that supports overall vitality. It’s gentle on the tummy and perfect for dogs who simply love a great treat with great ingredients.
Gut Health
For pups with sensitive stomachs or digestive issues, this bar is a belly-saver. Powered by yeast fermentate, pumpkin, and flaxseed, it’s designed to support gut health, regularity, and balanced digestion. It’s a treat you can feel good about giving—especially after a long walk, a road trip, or a new food trial.
Heart Health
This formula brings some serious heart to snack time. It includes added taurine, an essential nutrient for cardiovascular health, along with ingredients that help maintain energy and stamina. It’s a great option for dogs who are active, aging, or just need a little extra support for their heart.
Hip & Joint
Mobility matters, especially for senior pups or those with active lifestyles. The Hip & Joint bar includes marine microalgae oil—a natural source of anti-inflammatory omegas—to support joint comfort and flexibility. It’s soft, easy to chew, and formulated to help dogs keep moving with ease and joy.
Skin & Coat
This bar is all about the glow-up. Also made with marine microalgae oil, the Skin & Coat formula supports hydration, reduces itchiness, and promotes a shinier, healthier coat. It’s a delicious way to help your pup feel and look their best—inside and out.
Designed for Real Life
The Magic Bar is the next step in PawCo’s journey to reimagine what dog nutrition can look like—delicious, convenient, and full of purpose. Toss the Magic Bar in your bag, your car, your hiking backpack, because wellness shouldn’t start and stop at the bowl. With Magic Bar, it’s something you can bring along for the ride!
Available Now
The Magic Bar is now available on Amazon, making it easy to try one—or all five—formulas and stock up when your pup finds their favorite. Like all PawCo products, it’s made with ingredients you can trust and nutrition your dog will thrive on.
Shop our new Magic Bar on Amazon today and make every moment magical!